Across the globe, the hotel industry is experiencing an evolution. No longer are customers expecting to endure the global sameness that made chains like the Hilton popular, but innovative and bespoke hotels are fast becoming the norm.
Take for example QT Hotel that was launched in 2011 on the Gold Coast, Australia, and now has a nationwide chain of unique destinations. A mix of small and large wins makes QT not just another Hotel but an ambassador for the Gold Coast. Read more about QT Gold Coast here.
Other Hotels in Australia to keep an eye on (or even stay if you wish) include TRYP in Brisbane, 1888 Hotel in Sydney, The Henry Jones in Hobart and the Ovolo in Melbourne.
Image courtesy of John O’Callaghan.